Saturday 5 December 2009

Connotations of Regional Accents by Hollie-Jade Higgins

In the UK, there is a wide variety of different accents, all of which have different interpretations that may distinguish specific stereotypical groups within society. When creating a film it is important to consider the different associations with regional dialects as this may positively or negatively effect the overall outcome. Regional Accents are polyscenic; meaning that they have different meanings to different people… an example of this is the London accent, for some people the London accent can be aggressive, for others it may be common etc. You also need to consider the variations of an accent in an area, Once more using London as an example, as well as the ‘common’ accent there is also the ‘posh’ London accent which is used in the film Notting Hill. Regional accents also have a strong connotation to wealth and success and can also set the mood of a film.
As Regional accents are polyscenic, they may affect the preferred reading of a film.

· Preferred Reading- When the audience sees the film in the way desired by the film producers. They will not challenge the concepts of the film.

· Negotiated Reading- Viewers who challenge the desired effect of the film producers.

· Oppositional Reading- Viewers in this position will have a completely opposite outlook on the film than desired by the producers.

All in all, any regional dialects used will need to be used for a reason, and we will need to make sure that any accents used will not compromise the preferred reading of our film.

Deconstruction of Film Trailer-Interview With A Vampire-KURT

http://www.youtube.com/watch?v=YGkBMe3j-Sk
Firstly the film starts off by introducing a person with a recorder, so it establishes that the film is going to be an account from someone. The modern day “San Francisco” is then shown as setting the scene in the present time, showing it only against the night. Then it focuses upon a person wearing black standing in a window looking down over the streets as if he is watching and observing life. We are then show a slow cut to the man observing this man in wonder, glasses thick and black making him seem “nerdy” and his occupation that of a journalist. It then cuts back to the figure who slowly turns, and the shock at the uncovering of this mans face is evident and shown as there are quick cuts to the light being switched on (which indicate modern times because of electricity), and the man in the glasses reacting by quick hurried movements. When the light switches on there is a close up on the man’s face, and with makeup used to effect for the character we are given the impression this man is either un-dead or inhuman. The green eyes are neutral and help convince us that this person is casual and cool in his modern day suit, and then when he speaks his fangs are revealed, making him predatory and fearful. The fangs mark him as a vampire.
The next cut then goes along with the man speaking about his past, and the clothes help distinguish it as being in the past as they are less modern, but fanciful all the same the embroidery indicating, him being rich, and show that in his past was glamorous due to his wealth. The horse he rides in on suggests the man as being confident and possibly arrogant. The next cut then reveals only mist, creating tension as it covers the whole screen. As we can’t see at this point as an audience what is behind the mist it creates suspense and eerie curiosity. Then through the mist two horses come through, in comparison to the other horse which is lighter in colour, these horses look menacing with them being darker, and thick black plumes of feathers attached to their head, like they are sacred, and serve a spooky purpose by charging through mist in such a fashion.
The next scene again reflects on the wealth that’s going to be included into the film, as gossamer sheets, crystal chandeliers are shown, as another character fine in aspect of wealth also, seductively traces his hand against the bed, which then shows in the bed is the man shown at the start recounting his past. The imagery of this other man with yellow hair, a vampire is seen to be playing with his food before he makes a fatal move against this man who is convulsing in the bed and in obvious pain, blood seeping out among him, bring aspects of gore into the nature of this film. The next scene cuts to the image of a wrist in plain sight being grabbed by a man with force as if eager to sate his appetite with the blood from this wrist, as in the next cut it focuses on the pulse of a woman’s vein in her neck suggesting that this film is going to be about the “evil fiends” taking their fill of blood from ordinary humans because of their thirst and temptation.
Then the next scene shows the horses and a congregation of black robed figures, signifying that perhaps “vampires” of the night come together in some way in the film, whilst also creating them as powerful feared beings by their dominance with black horses and their many presences. Again the two main vampires seem to be gentleman due to their bows that hold up their hair. In the next scene with the woman there is the sense of the male charming the woman, and the potential of slightly moderate sexual scenes hinted at, with him caressing the woman’s mouth. In later in the film a man is then deeply kissing another woman, and in another scene feeding from her wrist to take blood, again the ecstasy apparent in his eyes, to show his estrangement to the normal world due to his odd taboo way of satisfying himself.
The next cut then focuses on a scene which references many vampire films, such as when vampires wake from the dead and sit up in a purposeful straight way like rising from coffins, this is seen in how the man rises up. The next scene shows a different congregation of people mourning at a funeral and the horses seen at the start are in the scene, the horses now being portrayed as a bad omen of death. Close up of the one vampire is shown in the next scene, and it gives us the impression he is connecting with the audience with being so expressive with the direction of his eyes. There is then the next scene that focuses upon a statue of an angel, and then we see it’s eyes open in a sombre dismissive way, as if rejecting the vampires, or shaking their head in sorrow, giving us the impression that the vampires are in fact doomed, if they are given the holy angels verdict so matter of fact. Again more elegant scenes follow with the next character introduced as the “adorable brat-like” child made into a vampire, spoilt and amidst the wonders of glamour. She is seen as demanding and sweet due to the way she is presented with the innocent long curls around her angelic face, whilst later on she shouts and raises her orders and starts conflict suggesting she is more than just a pretty face but harbours a dark persona. The “pretty” bonnet helps contribute at the end of the film to humorously creating the effect of her being innocent when she is in fact not.
The historical representation in the film is shown when there is a scene which shows main characters walking down a stairway into a dusty candle lit underground room, which due to only small candles alighting parts of alcoves in the room, shows there is no electricity available and that is must be set in older times when electricity wasn’t invented. It makes the film look gothic. Whilst The use of fangs gaping open in a beastly way make this film trailer look like that of “vampire” styled horrors, the fangs the main attraction in creating the danger and the weapons to kill. The flying in one scene shows that the vampires have supernatural powers. As the vampire fly’s it cuts to the vampires face close up clamping his fangs around the man’s neck, he is holding, and shows the vampire savouring the taste of blood as he pierces the man’s neck. This shows him as being merciless. Other supernatural powers show in a scene in which a man hangs upside down from a ceiling in a surprised manner. The intensity of colour used in the eyes help convey that they are not human also. Again it seems to have stuck to stereotypical vampire films with it being always set in the night, and coffins a famous icon in garnering the respectability of it portraying a vampire film.
Quick cuts then show a trunk being dragged on the floor locked with a steel chain as if restraining something and entrapping a person, whilst the next cut shows three cloaked figures in black, possibly vampires having found out where their victims are as they draw back drapes of a bed and act in a violent manner. The black colour is even more distinct as one scene shows a mass of black cloaked people bowed to the floor as if conducting some sort of mysterious dark ceremony, their faces pressed to the floor. The next scene then shows the image of the first vampire shown at the start of the film looking conflicted as he is about to sink his fangs into the woman, as if suggesting he still is confused about his morals and in fact is conflicting about being a vampire and the things he must do in order to be one, whilst the other more uncaring vampire watches him in an intrigued manner as to why he so guilty by this act that is simple to him. This helps create his character of that as an outsider, divided with the role he has to play in the world.
Chases through rain happen in the next quick cuts, and then show the vampire smashing into the window of a house that is set on fire, the danger more apparent, the strength and willingness of the vampires shown with their inhuman ability to just smash through glass. Never less in most horror trailers although there are no chases happening, but just quick movement, with the right editing this movie along with others make the quick movements into a sequence with other cuts, giving the impression of a chase. The inferno of fire could symbolise the hellish inspects and create the imagery of “dantes inferno” with doomed people in a mass of fire, as the fire rages and towers above the man, as if painting the price of sin what the vampires pay for their ways.
Candlelight is used much in the trailer making the film look natural and elegant with the sense of no artificial lighting. The next scene shows the conflict of colours in the battle against good versus evil, as a vampire dressed in blood red, walks down to the fragile women dressed in the purity of a whit dress, appearing innocent as she hugs herself, surrounded by the black cloaked figure like a swarm of bees closing in on their kill. The white standing out against the sinful black and red colours. Her appearing like an angel about to claimed by the devil, as the vampire walks in front of flames that roar up against the both sides of him.
From the characters i can glean that the vampire with blonde hair is the charismatic humorous type, whilst the black hair man sets the example of a fatherly figure to the young girl with curls, as in one scene he is shown embracing her like one of his own, uniting a strong bond between the two of them.
Screams of horror and battle cry’s are shown in later clips, the screams indicating that there is even horror for the vampires themselves to deal with even though they are scary enough of its own, whilst the battle crys signify that there is going to be action as the vampire rushes into a building bearing a weapon with murderous intent on his face, flames again burning behind him. Then the next scene shows the man at the start recording the vampires life trying desperately to get away in his car. This means as well as the story of the vampires past as the main focus, there is also another story in the modern world that takes place. The ending then reveals the star quality of the actors/actresses as the camera cuts to each one and addresses them so that the standards of this movie must be very high due to their contribution, and having an influencing factor by being mentioned at the end by their personal names.
The title of the film is shown in blood red against a black background in big font, impacting with two “evil” colours shown across the screen full to solidify that this film has nothing but evil in it. Again like most trailers it’s featured in the centre of the clip, and in capital letters so it stands out and gets the attention of eye contact properly. At the end the credits roll in with the actors the main first thing that is shown, revealing the top star quality that is going to be in the film.
The main message of the film seems to be that “Eternal” life is not as welcoming as people think it would be, and there is a miserable morbidity to this.

Sound

The sound of the film starts off with only the characters talking, then the music shifts into that of a religious choir type of music, making the film seem religious and a factor that will be shown due to the nature of the vampires in the film, or that religion is a compromising factor for them. This music helps paint the picture of there being a sinful degree in the film, and the music is also appears stern and righteous, as it seems to pass judgement over the vampires. Thunder is used to create impact in quick cuts, and explosions are used to generate the sense of being off guard and then quickly shocked. A bridge of classical music is built up so that it is the main piece of sound that helps add to the climax of sound, the classical music suggesting upper class which stays true to the film as there is much glamour and wealth shown in the clips. The roaring of flames and windows smashing create drama and continuity of action towards the end which is fast paced, then very slowly the tempo of the music fades down and slows as it highlights the actors starring in the film and the title. So the sound doesn’t jump up and down a lot but rather builds up to a climax then calms down. Although there are some clips where it pauses to hear a talking scene, and then straight on after a violence array of sound, there isn’t enough of those clips to cause disruption, so therefore the flow of sound is balanced out in a planned way to evoke tension and growing surprise in certain moments in the film, rather than deliberately pausing and stopping all the way through for scenes that will make the audience jump, relying more on the trailer to tell part of the movies story, then aiming to actually thrill the audience when they are not expecting it.

Deconstruction of Film Trailer-Texas Chainsaw Massacre (The beginning) KURT

http://www.youtube.com/watch?v=TZYAuHKWxHA
First the film starts off with the trailers setting the scene, being that in a barren highway, already creating an eerie place to be weary of. The colours at the start merge into black, shadows are apparent, making it seem like a place is tainted, and that even in the day the shadows are reaching out to submerge the light. The silhouette of a man and a house are seen, though no distinct features are looked upon, making it more mysterious and the character being eccentric by not being shown straight away, and giving the audience the impression that perhaps this man shouldn’t be seen, that it’s better for him to be cloaked in darkness instead of being straight away revealed to us. The trailer already creates tension by this effect, and the dark black colours used to impact for the sense of approaching danger. Just from the shadow of the man there is the sense of either “western” influence of a more commanding person due to his style of hat, what could resemble a cowboys or a policeman’s.
We then move into the bit where the woman is dabbing a girls forehead, who looks extremely distressed and disorientated, being tied up, it symbolizes her being trapped with loss of freedom, whilst it also could implicate that she has been kidnapped. Then after this is shown, the camera zooms up very close to the girls face, so that only her face is seen, which seems dirty, and sweaty, indicating there was trouble even before she got to this place, to be in such a state, and gives insight into there being action in the film. As it zooms up onto the girls face, it shows her setting eyes on some other character, which shocks her, and is used to suddenly set the blood tingling, as a cut creates hysteria and terror as it cuts to the shadow of a man, who against the brightness of a sunny day, stands out with the presence of his dark shadow, running the sunshine and the image of the country side around him. The scene then explodes in a ray of light, the combustion of light signifying a huge event that might take place, or something so big that is has shocking consequences to blow up in “someone’s face”. Again the genre of horror is easily identified as it progresses into a quick cut that shows stairs descending down into a filthy place, the walls rotten and uncared for, a place that looks horrid and subjective to torture down below, due to the images what are carved onto the wall, and fingernails, that show that human life could possibly have been extinguished or forgotten with these small references in this place.
Writing in small font, but bold because of it’s white colour against black ground say’s “every legend”. This is good for giving insight that this film is not just a horror tale, but this film highlights a main character as being the start of this legend perhaps, as it quickly cuts to a person who could signify this due to his disturbing mental state of mind which isn’t great, as his face wearing a mask of some sort reflects him a hideous twisted evil being, who as he fly’s across the screen in distorted camera like colours makes it seem like he is upsetting the balance of things, by his quick messy movements. As it is being seen on camera like view, this could add to the realism the film is trying to create “with every legend” and then the insight into cameras trying to capture this “legend” which proves to be unsuccessful due to the amount of strength the man has.
The image of two feet sticking out from a dark place signifies death, or heavy violence so that the person is unconscious and the sense of a struggle due to the papers strewn about his feet like they have been disturbed in an act of force. Most personally reflects that someone is going to create violence in the film, as soon after this clip is shown, there is a cut that shows weapons. There is a quick cut of a blade of some sort that is grabbed quickly, then another cut that shows someone holding a weapon in a gripped hand posture, which makes him look threatening and powerful as he looks to advance against something in the poise he has constructed with a faded background that might not be showing what he is going to go forward too, making the tension thicker by not knowing what this figure is going to do next in the room.
The next scene then shows the inside of a house. There is distorted sunlight that manages to get through a cracked window with yellowed drapes, the connotations making the drapes sickly with their colour, and quite old. The sunlight that comes in doesn’t have an effect of the room, which cloaked in darkness only makes the sunlight a unworthy opponent in battling to shine into the room, as the room seems to be powerful in it’s darkness, and the fact that no sunlight is hardly retaining its bright happy colour in this room, makes the room seem dreaded, lonely and cold, with no warmth but only a distinctive hostility about the room it’s self. The cuts quickly move on, showing another scene in an uncared room of the house, with a knitting machine perhaps used for some menacing activity and not rather for an old woman to knit, who appeared at the start of the trailer. The other scene then reveals more of the body of a man up to his head lying flat down on the floor, such as earlier when there is a man seen, this set of scenes is then concluded by a cut into black and then white writing that slowly with ominous effect comes into view. “Has a beginning” still the mystery of this is not revealed yet, the tension still running thick, a climax to be awaited by these words. If looked at closer the font reads in the style of some typed text, as if this is an actual account of something that happened, the realism deepening even more with the effect of this being documented.
After this it cuts to a photograph, one which is black white, signifying history to the photograph, as well as the type of clothes they are wearing which are not modern but something worn in earlier time. There is a past which could connect to this film perhaps by use of an old fashioned photo. Then the film shifts it’s mood, as after capturing the shot in which a woman seems to be on the guard for something possibly the van that is shown straight after that scene (could indicate she is keeping in line of sight something she might want, the van full of people, making it a strange target) it then creates a happy laidback mood with a vehicle full of friends shown because of their laughter and ease with each other. It seems to be the potential of a “cool” summer road trip, with the friends both in couples, lovers of sort because of their intimate kissing. But this is then disrupted as a police officer steps into view, again not shown in a light way, but partly in darkness against the light of day, standing with his batton to show that this weapon should make people fear him and what he can do if he uses it. The car then glimpses this man maybe, as it cuts to the car suddenly realizing their about to hit something as they all grapple for the wheel, then another cut into black shows the car being hurled into air, skidding dangerously across the hard road. There is a strong sense of danger now at this point as the car has crashed fatally. It then shows the policeman old and sarcastic with his manner of behaviour in how he deals with peering into the car, and then it cuts to the scene where the police car speeds off, but it appears someone is hiding from the police car as you see the glimpse of it far off in the distance and the rustle of undergrowth signifying it hiding someone. The fact that this police car is being feared, cuts the usual stereotypical views of them, as instead of being the source to go to for help, this policeman seems dangerous and not very helpful at all with the morals normal policeman would have. His eyes that look in his windscreen mirror help portray this.
The next scene shows a girl lying underneath a car trying to get away from someone, but also hiding, then the heavy thud of boots suddenly shocks her as it comes down giving the feel that she might be captured. It then cuts back to the house shown at the start, and it is then revealed that the shadow of the man at the start is this policeman, and that he belongs to his house makes his arrival at driving the young woman and young men to his house a worrying factor. In the scene in the car the people look disgusted and scared by the man with disbelief shown on the girls face.
It cuts to after showing the producers name, a scene in which people are running, blood stained, with one scene showing rain at night, showing that both are escaping through each hours of the day and night indicating that some people in the group might be separated at some point, if some are trying to escape at different times. There is then a multitude of quick cuts that show running again, the forest a place where a girl is being stalked, and then a man running, with a dangerous “bear trap” in front of him, with him screaming it is unbeknown if he is caught in the trap, but it is clear that whoever is after him is sadistic and with murderous intent against these people. The next line of writing is clever then to perhaps show that the person does indeed get caught in the trap because it reads “this fall” showing that he might fall into the horror at his feet. Again the next cuts then reflect on the shadowy figure still not seen properly from earlier. Holding a chainsaw he appears to be the “Texas Chainsaw” as he bolts downs steps into the disgusting place shown at the start, chasing someone. With bulging eyes the girl seen hiding under the stairs in the next cut inspires fear into us but for her own safety as she hopes not to be found by the man with the chain saw. “Witness the birth of fear” again makes viewers be a part of watching this, and observe what could be true events, as it doesn’t warn the people not to watch it, but to see the horrible spectacle about to unfold because of how we as the audience should see the truth!
The next scene shows a dinner scene, though it’s more than just an ordinary feast, as the girl is chained to her chair and looking down in horror at her food as if she is being asked to take part in some ritualistic meal as the other people watch her struggle in the chair not to eat her food. The next scene shows a dirty hand pushing against a man who’s struggling; the dirty hands could represent him being dirty with the stains of doings shown on his skin, tainting him. The dirt seems to fracture innocence also, as on the other characters running covered in dirt; they seem to have been touched by something dark, the dirt conveying this. The smashing of a window in the next scene is quick and deliberate to create impact as either someone is forced to seek desperate measures to escape, endangering themselves because the horror is to great to endure. Seeing a human actually physically injuring himself also shocks the audience.
The other scene then cuts to the chainsaw, in close up range, showing it to be bloodstained and used to destroy and maim, and then after this cut it shows the man holding the chainsaw as his weapon of pride but also his weapon for killing as he swings it in a frenzied murderous way. It then suggests he might use it on the people running as the next scenes show the girl running to avoid the encounter with the chainsaw in various places. The writing of the title is shown in a way that looks like it’s filled with sunlight with its vibrant glow, but perhaps it’s just the imagery of an explosion happening inside the letters, the horror contained inside. The bottom letters are also in red, blood red indicating there might be a strong sense of gore, which was shown earlier with the imagery of the chainsaw covered in blood. There is one last final clip that shocks at the end, all goes quiet as if the trailer has finished but quick pictures cuts across the floor with the deranged face of the murderer and then it goes quiet to leave you with the last image and feeling of terror as other credits roll in for the film. The film does a good job in inspiring fear into the audience with its quick cuts and slow suspense clips that suddenly evolve into one explosive clip of horror. The film which is an 18 definitely portrays it’s age group with the gore and violence that is to be expected in this film.
As there are no credits to really maximize this film in terms of star quality it relies on the plot of the film more then what people are going to star in it.
Sound
A lullaby which is meant to be soothing and tender, is turned into something more eerie and weird, as an old woman’s voice is the sound what appears over the following clips, her presence noted then makes the music turn into darker pitch. This screams and footsteps help add to the terror being chased. Heartbeats and heavy breathing contribute to the fear felt in the people; whilst the creaky sounds of an old distorted camera and film being used makes the sound more mechanical like this film has actually been recorded. There is music towards the end what doesn’t run parallel to the theme of the movie, as it’s “amazing grace” so this a church hymn, makes the house they are outside anything but holy, and that “God” can’t save them from what they are about to go through, so that wickedness, danger and brutality overrule the feeling of safety and harmony that the hymn could represent on normal basis in a church. So that in fact the house is a place of sin. Also the chainsaw sound is focused in on which gives the sense of impending doom with its high pitched wailing mechanical noise that can inflict damage more than any other weapon that does not rely on mechanics for it’s power and way of causing bloodshed.

From looking at this film trailer, i think the effects what would be good in my film trailer are these.
. Use of cutting quickly for the sense of disturbance and exhilaration of shock.
. Colours red and black, contribute to the negative connotations needed to show in our film, as well as the use of shadows.
. Non digetic sounds such as nature and the rustle of bushes, so that it creates more suspense.
. Use of heavy breathing and heartbeat so that danger can be represented well in my film.
. The use of music that doesn’t fit in with the theme, so that is breaks rules for good reason to portray something different.
. Use of slow clips to build up tension, but to then shock as a quick cut reveals the highlight of scaring my audience.

Deconstruction of Film Magazine Total Film-Kurt

http://j.bdbphotos.com/pictures/H/4L/H4N3I9P_large.jpg
The masthead “Total Film” appears at the top of the page, therefore holding eye contact with the reader. It is obviously a popular and successful magazine as the two people on the front cover conceal parts of the letters with their heads. Film is in white bold letters, but with the colour scheme around it, this magazine seems to maintaining a Hollywood effect, by the colours representing lights perhaps, because of the flash of electric yellow, and flaring white for the masthead as a title, as well as yellow stars above the masthead to give the impression of them shining.

Loads revolver has a double meaning, as well as just loading the gun it talks about his upcoming films, the other title references famous gangster films clashing together in order to convey the message of what the film is going to be about, with insight from the film titles, to expect crime, and violence, setting out the tone for the genre of the film.

The starring section, again makes the front cover read like that of a movie screen with it’s use of making the films what are going to be in this magazine talked about, look like the onset of credits at the start of a film. And by saying starring, it obviously has a meaning that this magazine is going to have high profile films inside its pages, due to its use of wording, “starring” making the films famous and interesting as if there is attraction to read about the films because they are like the main Hollywood actors/actresses, so ignite a sense of excitement for the reader. “Harry Potter 4” doesn’t exactly explain what the proper title of the film is, so this magazine relies on the reader’s knowledge of film in order to be able to do this, so stresses that this must be for film fans in general who know their movie trivia well.

Obviously the magazine likes to interest readers with controversial headings such as “sex with an octopus”? Is outrageous, weird, but most importantly out of the ordinary, as if sticking to rules of the norm doesn’t apply to them, as the magazine is willing to break boundaries. The title can also be seen as humorous as it’s something people don’t comprehend when they read it. The other heading containing the word “Cult” in it, reads as something along the lines of a taboo fascination, whilst the magazine makes it look appealing by writing “Hot” and “Tip” to influence the reader that it is in fact something to learn from and an essential command.

Ultimate is persuasive to the reader, by already deciding for the reader that this magazine is for them, with a blunt subjective no qualms about it title.

Deconstruction of Film Magazine Empire Kurt

http://www.ramasscreen.com/wp-content/uploads/2009/07/Basterds-Empire.jpg

At the near top of the page the title of the magazine “Empire” is in direct eye contact with the reader. Empire magazine has a distinct colour scheme, one which fits in with the main person and background on the front cover. “Empire” it’s self is impacting in red colour font, and in block capitals, obviously a successful magazine, as part of the name of the magazine is concealed, due to the high recognition and popularity of the magazine. The blood red title makes a statement with the force of its colour, but also connotates violence and war, due to the character on the front cover. The red could signify rage and bloodlust, as well as power that the magazine can influence over the reader by appearing vicious. Due to the brutality the front cover suggests this magazine seems to appeal to males rather than females. The heading “Wowser” that insinuates the sex appeal of a female celebrity is also more reason to believe this magazine influences men. “Wowser” is also slang, that appears casual and generates a buzz of exciting feeling as well as giving the feeling that they can adopt an informal way of speaking to their readers. It gives reason of having something eye catching and to prepare for the surprise. This heading is in grey, that fits in with the stone wall in the background. The writing in the same tone of colour, could connotate rocks and walls. Rocks appearing solid, walls indicating a stability and sense of being hard to penetrate. This helps make the magazine adopt strength and solidity by the colour concerning stones and walls. The magazine appears alive and animated with it’s particular layout The blood thirty nature of the magazine continues with the red blood like smears that underline each piece of text underneath headers. It gives the feeling of tribal paint, as well as sacrificial colours, but most importantly it could insinuate war paint, what is smeared on warriors. Against the grey of the background this does well to appear bold and harsh as it underlines. The conventions of a female magazine are not present on the cover, and the colours, blue, white, red and grey mainly fit in with the male audience, an age of young adults perhaps of the age 15 and above.

A statistic is used at the top page, just a bit smaller then the title, to signify this heading is important on it’s own, and in white font shows clearly against a grey circle what keeps this heading away from everything else by enclosing it. The fact that it is not “1000” but “1001” indicates that they want to go beyond the borders of having whole figures, to appear more generous in crossing over so that it makes a difference to the reader, by offering just that little bit more. Alongside the statistic is it’s heading “Greatest Movie Moments” and “Greatest” is significantly in white colour, the adjective obviously more declarative and positive so that it has the different colour of font. Whilst “Movie Moments” is bright in rich blue appearing natural and casual. The end of the writing is concluded with an exclamation to highlight the audacity of thrilling the reader.

Next to this is snap shots that appear to be taken out of movies, with main characters positioned in Polaroid shaped lines. The white again enclosing the pictures so it stands out. These characters are recognised as being famous and legendary because of the way the magazine names the characters, by their second names such as “Alfred Hitchcock” is recognised as his surname, indicating that this magazine relies upon the reader’s knowledge of films in order to aspire to what the magazine is about. Again although not in slang it’s casual with its sense of not naming the characters by first name, appearing perhaps to give readers optimism and a sense of pride that readers will be able to recognise these characters. Again exclamations are made to highlight the euphoria of how these characters have earned their place in film history.

The website is advertised in small font underneath the title so that it can offer other means of what the magazine might be about with this link. . The tagline underneath the main heading says “The worlds biggest movie magazine” in white block capitals. As well as stating that this is a monumental feat of grasping the world with it’s power of influence, it has to over-state positively by saying “biggest” as if the world is not enough to declare it’s success, it has to be almost bigger than the world as if it’s a phenomenal magazine. It states it’s a movie magazine, but this is already made apparent with the movie snap shots, and main character on the front of the page.. The date and issue number is in small font that fits stylishly into the arch of the letter M.

The animated feel of the magazine continues with the subheading “Brad Pitt wants a word!” in capital letters. It makes it personal. Firstly it brings into perspective who the actor is, then it’s involvement with the reader is direct, sharp and authorities in order to appear rude to the reader. So therefore it’s mental attack with words is clear already, that the reader in question must have some nerve, and with the magazine must expect nothing short on being blunt with it’s words, with no fancy language at the moment in effect to persuade the reader to read it, in fact the magazine almost wards off the reader. But this could be why it’s alluring to men who are more associated with the intrigue of danger and violence, then women. So it’s confident and cocky approach in fact enthrals their audience more. The heading is also captioned in a red box, making the letters murderous with the use of the red colour, as well as having to caged as if the wrath of the words can not stand alone and have to be controlled.

The character again is dressed in dull boring colours, with a dusty scarf, over what looks an expensive coat, which could implicate he is vein because of his wealth and accumulate to dressing well, but this is disparaged with the weapon he holds and scar on his neck that makes him more menacing and less self absorbed in his attire that is relevant but not a huge part of his character.

The knife is cleverly made to look like it’s blade which is not just singular but double, is actually going to pierce the magazine fatally, due to the feel it generates. The knife it’s self connotates violence, and possibly death and also victory, as the facial expression on the actors face is defined as grim, but there can be glimpsed an underlying sense of pride. The knife is not seeming to glamorize the magazine but more of make a statement of this magazine is “cutting edge”.

At the bottom of the magazine Brad Pitts name is repeated again, as if to showcase this magazine on the subject of the stars status. Then very cleverly, as if to impose upon the reader a secretive file to be exposed they use the words “only” twice, in the colour red to stand out, as if their magazine is the only one which specializes in being able to conduct things in their magazine what other magazines can’t. The repetition of “Only” also sets a growing amount of wonder at what’s going to be provoked and uncovered in the magazine. At the bottom a banner reveals male celebrity’s that are going to appeal to the male audience perhaps. There is a headline “Exclusives” that makes Empire look like they bring something new to the table and are always fresh with the newest news on films, with another insight into their consummate devouring of finding new things out, such as “Verdicts” that show their interest at reviewing the latest films and providing their source of opinion on the recent films that have came out which will intrigue their readers if they want to find out if the film has negative criticism or positive reviews.

Overall Empire manages to bring their magazine into the style on one which is opinionated, blunt but which also transgresses into a tongue in cheek humour, expressively directing it at the reader in a rude way, which makes the magazine more exciting in it’s appeal of being daring to defy the readers in some way.


After deconstructing this Empire magazine it has helped me with my view of how if want to plan out my magazine and the approach I may want to give it. I think as my film is in the horror genre it might be good to have a magazine with a front cover that is scathing with reaching out to an audience and making them feel scared just like a film would. This could be adopted into my magazine by making sure that the characters on my magazine would have expressions that convey hostility towards the reader, as well as not having bright colourful images and vibrant backgrounds, as instead of setting a sombre affect to my magazine, I want to make the magazine look strong. I could perhaps do this by choice of writing being set in a certain way with the right colour, and right stance across my magazine as well as perhaps giving a historic old age appeal to give the magazine the sense of not being worn down and beaten, but the sense of having endured time, making my magazine seem knowledgeable and display less naivety.

Deconstruction of Ghost Ship Film Poster -Kurt

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The posters Title is less significant then the main quote, which is unusual for film posters, as the title is the main thing which is meant to grab our attention, so going against the main conventions of normal posters they must have done so for a reason. The quote is in block capitals, and cleverly done, so that there are two colours mixed into the title in the same hues, and is made to be effective as if showing deep water rising in the letters “Sea Evil”. The blue connotates a cold sense of foreboding, as well as the intended effect of water. The words it’s self are placed above a ship, Sea is obvious as to what it means, but the second word “Evil” changes the course of the title from just being about a voyage in a ship, to something major important thought provoking, and a warning almost that on the sea something goes against the nature of goodness. The Title perhaps is smaller than the quote it’s self, because it is made to look like it is singing visually into the water, which would be more impacting then at the top of the page as it wouldn’t achieve the intended effect. They also are sinking into a darker shade of the water, not the lighter blue waters, but the black water, making it more menacing and mysterious, as the letters are sinking to more dangerous depths. The colour white makes the title ethereal and mystical. It also glows as if the ship stakes it’s claim to be on the water. The Title reveals that there is going to be a haunted ship plagued with ghost perhaps, but it also could be that the ship it’s self is a ghost, and the ship is alive of it’s own without Ghosts. The title connotates the supernatural, gloom, and perhaps a past. It indicates the film is a horror film. It’s eerie colours and evil and wickedness that is felt with this title, to me would be a film for the age of 15 and over. I think the audience intended for it is teenagers of any gender, because it doesn’t have many conventions to show that this could be for one set gender apart from perhaps the fact that this could be of the action genre as well, influencing the males more then the women. But the incorporeal beings that add suspense and horror to the movie could be appealing to the women who like to be scared by a ghostly film.

The main feature picture is dead on in the centre of the poster, so that our eyes don’t have to divert to the sides, so it is fully captivating our attention. The image of the ship is cloaked in the shadow of a malevolence face that makes up the bottom end of the ship, grinning ominously, achieving evil potential because the expression is carved onto a skull. This could connotate a history that comes with the ship, must most directly tells us that the ship could be cursed in some way and haunted. The face gives the sense of impending doom, with one side looking evil incarnate with black colour, giving effect to the empty eye sockets with no eyes, yet still appearing to be watching without use of its eyes. The other side a lighter blue that is made to look transparent, as if the body of a ghost or something immaterial that connects with forces of the occult. The face also seems to be mocking the ship, as if the Ship doesn’t know what is actually on board with it. There appears to be a crack in the face, this could represent the idea of a flaw in the scheme of the boat, something manipulative of the horror the ship wishes to cause. Behind the ship are clouds of a pale white and blue, giving the effect of something ghastly coming out of a dark night, the clouds almost misty substance, looking like they have gave birth to a monstrosity of the sea, surrounding the ship in a worshipping way, as if the ship has immense power over things. Maybe conscious of their poster, the shape and position of the ship is very much like referencing the film Jaws, as the shark rises up nose point towards the waters surface, only this isn’t a beast but a entity that has already rose before the surface, dangerous and about to inflict terror before anyone can be warned. The ship it’s self looks tragic as if something has happened that is so shocking, that the nature of the ship is reformed because of the events that have taken place. The Skull which is also the symbol of death, could show that death looks for victims on the ship.

The whole colour scheme gives the overall feeling of isolation, and the sense of being lost. The darkness indicates this sense of being trapped, with no light to show the way forward. The blue could suggest the climate what is to be expected in the film, but also the emotions of the people, who in a remote sea perhaps are being affected by the frosty damnable cold which attacks, that being a force of evil, not the weather it’s self. The flash of white doesn’t suggest in this case a goodness, but a sterility that seems mad with the knowledge of being sterile as the title also could present the wrath as it sinks down into the water.
There is no indication if there is going to be famous Hollywood stars in the movie, and relies more up on it’s picture then the actors who might be in it, giving us insight that the film might be important of it’s own accord without the actors.

The credits are not that distinct but are shown underneath the title , the main director of the film the first thing in white small text to be seen. The maker of the film could give insight into what type of film it is going to be. A website is underneath the credits to promote the film. And underneath that, although it doesn’t say the release date, is the word “Halloween” to indicate when it is going to fall. The fact that they chose that day to release the film, makes the film look more sinister and appealing, by choosing a day of revered superstition, making the audience feel like they need to give the film a wide berth, as in be cautious of the impact of the film, gives a more realistic sense of fear. This makes the film more solid in it’s way of scaring the audience but also making them anxious.

Deconstruction of Obsessed Film Poster-Kurt

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The poster’s title Obsessed is displayed in block capitals, and across the middle of the picture so that it stands out. The colour of the title is strange, as it’s a mixture of white and black, to oppositional colours, perhaps indentifying the characters, or part of the meaning of the film. Such as the white side of the title on the two characters, could be the pure innocent people in the film, where as the black mysterious colour could signify the dark streak there could be to the other character. Or it could identify the take over of evil that arises in the story, as the black colour is slowly taking over the white, presenting the idea of a shift in the goodness of things.

The conflict that arises between loves is made apparent in the quote, “all’s fair when love is war”. It could also signify the film may hold a few violent scenes, if war is brought into the question. But it could also be meant for one particular, like someone who doesn’t comprehend the importance of what they may be doing because they are in love. It’s sarcastic, but also thought provoking, or possibly even sadistic and physiologically dealing with an unstable mind. Romance is also a factor of the film, as “Love” signifies this, but the “War” suggests it might not be as charming with much sentiment, and is more abrasive then normal “slushy” romance films.

The dress code is made significant to what each character is conformed to wear. Such as the tall man looks powerful in his crisp working suit, and smart shoes, and blue silk tie which makes him look successful. Where as the female beside him also wears dull colours to represent her role in a work force, with a black belt and black high heels to make her seem sassy and elegant. Her hair is the lustre of curls to add to her appeal as a woman, but in total her uniform signifies she is a powerful woman. The ring she wears could mean she is linked to the man beside her, and that’s why it was important to be shown in the poster, as she is in fact standing in close proximity to the man, giving us the impression she is romantically linked with him. The other woman stands out more, with a deep red dress, that indicates glamour, and sense of being appealing to her and others. She is wearing heels, and is in a certain stance with them, to appear sexual perhaps. Again the hair also warms to her confidence of sexuality. She looks imposing, and dangerous, as if the red imposes a warning, against the other colours of the poster. Also could represent her as the devil in the film, the feisty one set to cause trouble.

She is also cloaked in shadow more then other people, half in shadow, whilst the other half of her gleaming, represent a split personality, or a darker aspect to her character. Her heels are even shadowed, the heels looking sharp and deadly. Whilst the other couple are not so much shadowed, standing in the white clearly seeming not to be as corrupted by darkness. Her skin is a ivory white colour almost, giving the appearance of her not being real, as if she is deluded in herself, or being sick because she is so pale. Her expression looks bitter and envious, perhaps jealousy over the other two beside her. Whilst the couple appear to be looking out for something, her? They seem very guarded in their expressions.

There is no real sense to who the bigger star is, as they seem to be equal with each other among status. With the three names in the same line, and same sized font and colour. The date is in the same font also, making it important too. Underneath is a website to promote the film giving people a insight into the film more by checking their website.
The colour of the film poster is the colours you get used to seeing in noir movies, and they are normally used in mystery detective films. Perhaps there is a puzzle to be solved, or there will be things that will unfold in the film slowly. The black is rather bold, not the faded black that is sometimes used to make things miserable or depressing, but this black colour is thrilling, as if the film will be entertaining. Whilst the white background, and the two people in their work attire colours, seem to be in the norm of things, when something interrupts their daily fashioned lives, in the form of a woman who is behind them in the poster, making it seem as if she is stalking them. The red showing the disruption in the placid colours.

This poster could indicate it is meant for people above the age of 12, or 15, as it’s a mature adopted approach to adults as well, but the characters look quite fresh faced, and less boring to the teenage audience, the glamour something which could appeal to them. There is not enough horror conventions or aspects that suggest the film will be gory, so perhaps its certificate is a 12a. as if there are small violent scenes in it and sexually suggestive dialogue, it might be appropriate for an adult to accompany a child for it.
As there is two women in the poster, it could appeal to females more, The sense of a battle between to dominant females appealing to the women because of the meaning of empowerment. Where as men might appeal to watching this because of the male gaze held for the women, and the potential of their characters in the film. This looks like the type of film people who want to be entertained, or people who like solve things out by help from the film with clues. All in all it looks a film that has suspense, fighting action, but mystery, so its connotations show that it is a thriller genre.

The credits are in tall impacting text, and is at the bottom of the poster, but it is effective in the credits being recognised because the size of font, and it’s place in the poster. It does not overshadow the importance of the poster, because of its choice of font so that it isn’t a distraction to the main message of what the poster is getting across, in terms of what the film is going to be about.

What is a British Film? Kurt

What is a British film?
In my opinion what makes a film “British” depends on the setting, cast and crew and everything that you see on screen, but the most important thing when it comes to making a film appear British is the accent used by the characters. Although a lot of films may appear British at some point it is not always the case, there have been some films that have been produced by American companies and scenes were filmed in the UK but the cast and crew are American. There are a lot of American companies who for example take a novel written by a British person produces it and films everything in UK Locations.
One really good example of this is when the Warner Brothers entertainment Inc which is a US based production company, who decided that they wanted to make Harry Potter films which are based on the books written by J K Rowling, the films which were all shot in the UK and had a full British cast and crew became a big hit with people from all over the world. There are also films that are American influenced which are also based on British authors and playwrights, one good example of this is a film called Shakespeare in Love which is an entirely fictional story but with actual references to real people and quotes that were written by one of the most famous British playwrights William Shakespeare. The cast and crew had a lot of different nationalities in their production. The director is a British man but the writers are American and Czechoslovakian. The cast is a mixture of different nationalities so it does not make it entirely British. As Britain is so multicultural, there are many films made that aren’t made in English.
There are certain aspects of Icons of British films, such as
· Tradition is very important in films. Such as the culture of the country. Things like dance are the UK’s speciality, and their ambition in theatre, and musicals what are referenced in most British films. The traditional aspects of a British film might have classic films that were made before in the past, such as The sound of music and Mary Poppins bears a heavy influence over British film.
· Accent can determine whether a film is British, cockney accents normally stereotype dodgy characters, such as shady business men or poor scoundrels. Oliver is a good example of this.
· The Queen is an important aspect, as royalty is what unites Brittan with a passion.
· In war there is a historic reminder in war films that we win, when it’s not always the case, but our optimism doesn’t fade, as British people have their pride.
· Tea is another aspect, it contributes to lending warmth to an atmosphere, when to have conversational discussions or general chat, and it’s a way of being polite and showing friendship. Foods such as fish and chips are popular in British culture.
· Period drama are popular, for example, Jane Austen, Charles dickens are greatly revered by the film industry, as British wants’ to take their genius and portray it in films that show the elegance and knowledge of British writers. In particular adaptations of the film are continuous because they remain authentic to the British audience.
· Vehicles and objects, such as double Decker buses and red telephone boxes are used to effect, in setting the scene, mainly used for places such as London. The UK flag stresses in the mindset of people the country’s passion and power in uniting as a country.
· Labour and politics are included in the British society of films, most made apparent in films such as This is England by Shane meadows, when it references a struggle in a war, and the tough times that Britain had to endure. It’s a way of showing that most of the working class people didn’t search for an American dream, but rather worked for their family and themselves, without worrying about being famous.
· Football encapsulates what British film is about many Hooligan style films setting the tone of rough harsh sport, but managing to glorify as it unites Britain with a passion when football is played.
· Historic and Victorian aspects of British film is shown in reconstructed dramas such as The Tudors which is an American based drama, yet takes much of their ideas from the influence of British history, and Henry the 8th.
· Music such as The Beatles, and Spice Girls, which are famous bands, play a part in making a film British due to the enormity of their status.
· Minis most famous in the film The Italian job always has significant references in films, as well as being developed by an American industry into a film also.
· British films always love it when the unlikely underdog pulls through. Such as Mr Bean and Bridget Jones, who are clumsy characters that overcome obstacles, and large embarrassment only to pull through at the end. It gives the nation a sense of pride, whilst making sure the influence of being cynical becomes lost due to the Underdogs endurance to the end,
· There are many British heroes such as Doctor Who, and James Bond, who are both seen as the cool slick men, who have everything, and give aspirations to British people with their composed clever nature, always defeating the villains, but charming enough to get the girls also. Heroes were created that were central to Britain like these, so that the charisma of them built up the confidence of the nation.
· Fashion such as Burberry helps maintain the idea of luxury as being made in London, its part of tradition and culture also, with shops Topshop, and designer Stellar McCartney vital in outlining British fashion.
· Public schools are used in British films. This can normally signify an arrogant attitude and portray people who go there as Snobs. Films such as Harry Potter show this superior attitude, where the contrasting film St Trinians shows a more common British attitude which is more humble.
· Heritage is used in films such as the symbolic monuments such as castles that show Dracula being a wealthy old man, and one who has control over the peasants below him, with the women his victims, showing him as being upper-class.
· Bookmarking a technique mainly used in British films. It’s iconic such as starting a film at a seaside and then ending it at a seaside, which is obvious for the film

Proposal-Kurt

I am going to be producing a horror film with the help of my friend also working on the project, so that with the combination of our ideas, our film heads in a more stronger direction of being successful with two people in control of the project. The audience for our film is for teenagers 18 and above, as our film will deal with spiritual and frightening issues, which would not be fit for people under that age. It will be for both gender as the film will revolve around a group of Boys and Girls.
Throughout the project as well as just making the finished result of a film, I will have to build up the right amount of advertising needed in order for the film to do well. And using this knowledge of the trailers for movies and the promotion needed, I will incorporate this into my work so it’s proper. I will be using the computer, and programmes such as Microsoft publisher to plan out designs of magazine spreads and posters and the layout. With the use of a digital camera I shall use it to take my photos. I will use Photoshop in order to manipulate images, so that they fit the genre of film I’m looking forward to make, experimenting with colours and so on. I will verify that the correct locations are used to that our pictures are used to the effect intended for our genre and don’t stand out for the wrong reasons. I will also enhance pictures if i feel needed to, and experiment with the amount of light I want in my photos as well as important positions i want objects or people in my images to stick to. Body posture and facial expression will have to convey a particular type of meaning so the purpose of my film is made clear.
I will use Microsoft PowerPoint in order to do case studies so that I can grasp the full extent of to what aspects need to be absorbed when looking at films and the particular type of genres. I will carry out a survey and experiment with film titles, and see what my intended audience think of the title meanings, so that I can see from their point of view what they take into their own perspective and glean what the titles genre could be, or what audience it’s for.
I will use Polaroid cameras, to film the film, on tripods, so that our camera will have the right height, the right balance, as it won’t look messy by a person filming as he holds it only in his hands, and will help to make the film appear more to professional standards. Although breaking the rules sometimes to give people a different incentive by using the effect of the moving camera hand held by a person, is a way of establishing a degree of panic and realism with the person, this will not be a worthy way in which to conduct our film, as it doesn’t centre on one particular individual in the film or actually move about that much with not a huge load of different place sequences.

Wednesday 2 December 2009

Film 4 By Hollie-Jade Higgins



Film 4 operates in the United Kingdom, where they broadcast free films across the nation, in the region of 20 hours a day. Film 4 is now available to view on Freeview, cable and satellite services, as well as to Sky Digital subscribers. Film 4 finances British films that are usually low budget, showing a realistic filming point of view, which contrasts with the glossy look of American films, below is a list of some Film 4 backed movies;

· Borat
· Bruno
· Deep Water
· Elizabeth
· 4 Weddings and a Funeral
· In Bruges
· Slumdog Millionaire
· This is England

As well as showing some of our ‘home grown talent’ Film 4 also shows mainstream Hollywood such as Alien vs. Predator. Throughout the year Film 4 dedicate certain nights or weeks, this may be to a specific actor/ess, director or even season. Earlier this year Film 4 broadcasted a Julia Roberts season etc.

Film4 has a wide variety of sub-channels including Film4+ 1, Film Four Weekly. With a phenomenal 18 million households tuning in nightly, Film4 has established it’s self as a successful channel.

What Is A British Film- By Hollie-Jade Higgins

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